Developing a strategy for the SOA market at a leading software vendor

• Main Authors: Williams, George, II (George E.), Jayakumar, Mahesh
• Other Authors: Arnoldo C. Hax.
• Format: Others
• Language: English
• Published: Massachusetts Institute of Technology 2010
• Subjects: Sloan School of Management.
• Online Access: http://hdl.handle.net/1721.1/59513

Thesis (S.M. in Management of Technology)--Massachusetts Institute of Technology, Sloan School of Management, June 2007 [first author]; and, (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, June 2008 [second author]. === Cataloged from PDF version of thesis. === Includes bibliographical references. === The Delta Model Framework provides an excellent platform to analyze and develop a business strategy that will assure the firm has competitive advantage. Its foundation is in the three core positions, Best Product, Total Customer Solutions and System Lock-in. These positions allow the framework's users to segment and position different customer tiers to maximize the firm's bonding and value proposition at each tier. The framework also allows its users to perform an in depth analysis of the firms competencies and depict the gaps in these competencies that the firm must address to carry the desired strategy forward. With these gaps addressed the model then allows its users to develop metrics to assess the efficacy of the strategy. The thesis team has applied the Delta Model framework to a leading software vendor as it looks toward capturing Service Oriented Architecture (SOA) market share. === by George Williams & Mahesh Jayakumar. === M.B.A. === S.M.in Management of Technology