What makes personalized medicine work? : an empirical analysis of the role of product attributes, medical professional societies and patient groups in the diffusion of four breast cancer genetic tests

Thesis (S.M.)--Harvard-MIT Division of Health Sciences and Technology, 2009. === Cataloged from PDF version of thesis. === Includes bibliographical references (p. 69-73). === Personalized medicine is the science and practice of customizing medical screening and treatment plans for an individual base...

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Bibliographic Details
Main Author: Yoo, Julie Keunhee
Other Authors: Fiona E. Murray and Anthony J. Sinskey.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2010
Subjects:
Online Access:http://hdl.handle.net/1721.1/54595