Customer segmentation in the medical devices industry

Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2007. === Includes bibliographical references (p. 73-76). === This thesis addresses Company X's concerns about its product shipment options. The company ships over 70% of its products to its cust...

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Bibliographic Details
Main Authors: Basu, Probal, Kim, Eun Kyun
Other Authors: Larry Lapide.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2008
Subjects:
Online Access:http://hdl.handle.net/1721.1/40110