On queue audience--calculating reach and frequency for supermarket television

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. === Includes bibliographical references (p. 78-81). === by Susan M.L. Anderson. === M.S.

Bibliographic Details
Main Author:	Anderson, Susan M. L. (Susan Maria Langdon)
Other Authors:	Richard C. Larson.
Format:	Others
Language:	English
Published:	Massachusetts Institute of Technology 2007
Subjects:	Sloan School of Management
Online Access:	http://hdl.handle.net/1721.1/37493

id	ndltd-MIT-oai-dspace.mit.edu-1721.1-37493
record_format	oai_dc
spelling	ndltd-MIT-oai-dspace.mit.edu-1721.1-374932019-05-02T15:49:15Z On queue audience--calculating reach and frequency for supermarket television Anderson, Susan M. L. (Susan Maria Langdon) Richard C. Larson. Sloan School of Management Sloan School of Management Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. Includes bibliographical references (p. 78-81). by Susan M.L. Anderson. M.S. 2007-05-16T18:46:59Z 2007-05-16T18:46:59Z 1991 Thesis http://hdl.handle.net/1721.1/37493 25142382 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 81 p. application/pdf Massachusetts Institute of Technology
collection	NDLTD
language	English
format	Others
sources	NDLTD
topic	Sloan School of Management
spellingShingle	Sloan School of Management Anderson, Susan M. L. (Susan Maria Langdon) On queue audience--calculating reach and frequency for supermarket television
description	Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. === Includes bibliographical references (p. 78-81). === by Susan M.L. Anderson. === M.S.
author2	Richard C. Larson.
author_facet	Richard C. Larson. Anderson, Susan M. L. (Susan Maria Langdon)
author	Anderson, Susan M. L. (Susan Maria Langdon)
author_sort	Anderson, Susan M. L. (Susan Maria Langdon)
title	On queue audience--calculating reach and frequency for supermarket television
title_short	On queue audience--calculating reach and frequency for supermarket television
title_full	On queue audience--calculating reach and frequency for supermarket television
title_fullStr	On queue audience--calculating reach and frequency for supermarket television
title_full_unstemmed	On queue audience--calculating reach and frequency for supermarket television
title_sort	on queue audience--calculating reach and frequency for supermarket television
publisher	Massachusetts Institute of Technology
publishDate	2007
url	http://hdl.handle.net/1721.1/37493
work_keys_str_mv	AT andersonsusanmlsusanmarialangdon onqueueaudiencecalculatingreachandfrequencyforsupermarkettelevision
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On queue audience--calculating reach and frequency for supermarket television

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