Trust-based marketing on the Internet : design and implementation of algorithms for a GM customer advocacy site
Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2005. === Includes bibliographical references (leaf 102). === The future of marketing will be shaped by the Internet. Typical push-based marketing techniques have decreased in effectiveness...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2006
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| Online Access: | http://hdl.handle.net/1721.1/33308 |