Lead user screening and testing of lead user generated product concepts

Lead user screening and testing of lead user generated product concepts

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1985. === MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. === Bibliography: leaf 48. === by Michael P. Nell. === M.S.

Bibliographic Details
Main Author:	Nell, Michael Paul
Other Authors:	Glen L. Urban.
Format:	Others
Language:	English
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/15122

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