Understanding customer needs--a systematic approach to the "voice of the customer"

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. === Includes bibliographical references (leaf 34). === by Jonathan Alan Silver and John Charles Thompson, Jr. === M.S.

Bibliographic Details
Main Authors: Silver, Jonathan Alan, Thompson, John Charles
Other Authors: John Hauser.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/13387
Description
Summary:Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. === Includes bibliographical references (leaf 34). === by Jonathan Alan Silver and John Charles Thompson, Jr. === M.S.