Product promotion effectiveness : root causes of stock-outs
Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Supply Chain Management Program, 2016. === "June 2016." Cataloged from PDF version of thesis. === Includes bibliographical references (pages 56-57). === The unpredictable demand pattern during promotions leads to lost sal...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2017
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| Online Access: | http://hdl.handle.net/1721.1/107513 |