Measurement and evaluation of retail promotions
Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Engineering Systems Division, 2015. === Cataloged from PDF version of thesis. === Includes bibliographical references (pages 70-72). === Promotions involve a complicated interplay of factors and are a result of a synchronized seque...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2015
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| Online Access: | http://hdl.handle.net/1721.1/100085 |