| Summary: | POTENTIAL FOR POPULAR DISSEMINATION:
AN ANALYSIS OF THE & === #8216 === IDEAL HOME& === #8217 === DISCOURSE IN THE
WEEKLY YEDiGÜ === N MAGAZINE
TUNCER, Melike Usalp
M.Arch. in Architecture, Department of Architecture
Supervisor: Assoc. Prof. Dr. Ali Cengizkan
April 2006, 179 pages
The social transformations beginning by the end of the nineteenth
century and the political and economic changes of the Early
Republican Era (1923-1938) and the Transition Era (1938-1950) had
important effects on Turkish architecture. The effects of the & === #8216 === new& === #8217 === and & === #8216 === ideal& === #8217 === life accelerated by the establishment of the new
democratic nation state brought rapid changes and transformations
to all aspects of life including housing. This study deals with the
housing discourse in Yedigü === n magazine which was published weekly
during the single party era of the Republic. It was published weekly
from 1933 to 1950 and was followed by a wide portion of the
society, as an important popular magazine of the era. Its effort to
present articles, pictures and news on housing and decoration for 17
years, with only short interruptions, makes it necessary to
investigate these popular architectural products. In this study, it is
claimed that the visual and the written material of Yedigü === n
magazine, related to house, is part of the theme of what is called
& === #8216 === ideal home& === #8217 === . The investigation and analysis of the & === #8216 === ideal home& === #8217 === 2
discourse in Yedigü === n magazine as a whole is useful in improving
one& === #8217 === s understanding of the modernization practices of the newly
established Republic of Turkey. Two methods are used in order to
understand the visual and written materials in the magazine: the
first one is the Visual Analysis Method described in the book
& === #8216 === Reading Images: The Grammar of Visual Analysis& === #8217 === by Gunther Kress
and Theo van Leuween. The aim by using this method is to decipher
the relationship of the representative medium with the reader, treat
the material as a whole. The second method is the analysis of the
whole material in the context in relation with the architectural,
political, social and economical events of the period, to investigate
the construction processes of the discourse. Therefore, this study
aims at understanding the action-reaction potential of the tools of
the & === #8216 === ideal home& === #8217 === discourse of the Yedigü === n magazine, by deciphering
the visual and written material. Some results of the thesis show us
that === both Arkitekt and Yedigü === n magazines follow the agenda of the
foreign publications in a similar way === the foundation for a sort of
& === #8216 === collective union& === #8217 === namely & === #8216 === housing cooperatives& === #8217 === was set, by keeping
individual home acquisition constantly on the agenda === problems of
the new and modern life were tried to be addressed by Yedigü === n
as well as in the current architectural publications === these home
presentations may be judged as & === #8216 === a catalogue of idealized ideas& === #8217 === or
& === #8216 === two dimensional advice manual& === #8217 === , for early Republican Era home
icons.
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