Stereotype threat created by dissociative groups
Research on consumer behavior shows that consumers tend to avoid products associated with dissociative groups (e.g. White and Dahl 2006). In this research, I show that stereotypes that associate products with dissociative groups can pose a threat to consumers, thus adversely affecting their performa...
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2012
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| Online Access: | http://hdl.handle.net/1993/8469 |