Menarche and emerging female identity, the messages conveyed in menstrual product advertisements

The purpose of this study was to examine the messages conveyed in menstrual product advertisements with specific concern given to the type of information that could be learned about menstruation and the female body by menarcheal girls. Over 200 advertisements from popular women's magazines comp...

Full description

Bibliographic Details
Main Author: Simes, Mika R.
Language:en_US
Published: 2007
Online Access:http://hdl.handle.net/1993/1444