The relationship between emotional satisfaction and loyalty : the case of Macao's female consumers'role orientations

The relationship between emotional satisfaction and loyalty : the case of Macao's female consumers'role orientations

University of Macau === Faculty of Business Administration === Department of Management and Marketing

Bibliographic Details
Main Author: Cheang, Cheng I
Language:English
Published: University of Macau 2004
Subjects:
University of Macau > Dissertations
Marketing & Strategic Management > Department of Management and Marketing
Online Access:http://umaclib3.umac.mo/record=b1636696
Description
Summary:University of Macau === Faculty of Business Administration === Department of Management and Marketing

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