Museum-Public Relationships: Exploring the Relationship Management Theory of Public Relations
This study employs the organization-public relationship (OPR) scale to measure member perceptions of an art museum affiliated with a Southern university. The scale is a 15-item, multi-dimension tool developed by Bruning and Ledingham to measure a publics relationship with an organization (Ledingham,...
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| Format: | Others |
| Language: | en |
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LSU
2005
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| Online Access: | http://etd.lsu.edu/docs/available/etd-10252005-094017/ |