Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?

This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizati...

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Bibliographic Details
Main Author:	Tillery, Alisha Nicole
Other Authors:	Judith Sylvester
Format:	Others
Language:	en
Published:	LSU 2006
Subjects:	Mass Communication
Online Access:	http://etd.lsu.edu/docs/available/etd-06142006-081756/

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spelling	ndltd-LSU-oai-etd.lsu.edu-etd-06142006-0817562013-01-07T22:50:37Z Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right? Tillery, Alisha Nicole Mass Communication This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizations growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected. Judith Sylvester Lori Boyer Lisa Lundy LSU 2006-06-14 text application/pdf http://etd.lsu.edu/docs/available/etd-06142006-081756/ http://etd.lsu.edu/docs/available/etd-06142006-081756/ en unrestricted I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.
collection	NDLTD
language	en
format	Others
sources	NDLTD
topic	Mass Communication
spellingShingle	Mass Communication Tillery, Alisha Nicole Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?
description	This study examines how and to what extent nonprofit organizations are using their Web sites to fulfill their organizational goals and missions through volunteerism and fundraising. Through in-depth interviews of communication/public relations managers and executive directors at nonprofit organizations new information reveals factors that negatively affect nonprofits organizations growth in Web site development and technology, as well as those factors that push nonprofits to break the digital divide. Four nonprofit organizations that provide youth services in Memphis, Tennessee were selected.
author2	Judith Sylvester
author_facet	Judith Sylvester Tillery, Alisha Nicole
author	Tillery, Alisha Nicole
author_sort	Tillery, Alisha Nicole
title	Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?
title_short	Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?
title_full	Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?
title_fullStr	Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?
title_full_unstemmed	Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?
title_sort	using web sites to achieve organizational goals: are nonprofits doing it right?
publisher	LSU
publishDate	2006
url	http://etd.lsu.edu/docs/available/etd-06142006-081756/
work_keys_str_mv	AT tilleryalishanicole usingwebsitestoachieveorganizationalgoalsarenonprofitsdoingitright
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Using Web Sites to Achieve Organizational Goals: Are Nonprofits Doing It Right?

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