Application of Counter-Stereotype Strategy for National Image Management: A Comparative Study of U.S. and South Korean College Students National Stereotypes of China
The study sought to explore the applicability of national stereotypes for implicit stereotype by measuring reaction times (RTs). Also, the study intended to suggest a more effective national image management in overseas practices by demonstrating the effect of counter-stereotype strategy on country-...
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| Format: | Others |
| Language: | en |
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LSU
2011
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| Online Access: | http://etd.lsu.edu/docs/available/etd-06072011-114020/ |