Gender Stereotypes and the Strategic Use of Emotions in the 2008 Elections

Scholars examining gender bias in elections have found that voters stereotypical expectations of women and men candidates affect their vote choice. This dissertation examines gender stereotypes from the perspective of campaigns. Specifically, I examine how ad, candidate and election variables intera...

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Bibliographic Details
Main Author: Paul, Newly
Other Authors: Kim, Min-Joung
Format: Others
Language:en
Published: LSU 2015
Subjects:
Online Access:http://etd.lsu.edu/docs/available/etd-06012015-161114/

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