Seeing (RED): A Qualitative Analysis of the Product (RED) Campaign and Integration of Public Relations and Marketing Theory
In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an economic initiative with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though it...
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| Format: | Others |
| Language: | en |
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LSU
2008
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| Online Access: | http://etd.lsu.edu/docs/available/etd-04162008-141353/ |