Message Appeals Used by Nonprofits on Twitter to Increase Public Engagement
As social media becomes a more prominent tool for mass communication, nonprofit organizations are using social networking sites as a means to communicate with their target audiences and recruit supporters. This study explores how nonprofits are using Twitter, a microblogging website, to communicate...
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| Format: | Others |
| Language: | en |
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LSU
2014
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| Online Access: | http://etd.lsu.edu/docs/available/etd-04112014-154157/ |