Measuring Consumer Perceptions of Credibility, Engagement, Interactivity and Brand Metrics of Social Network Sites
For advertisers looking to include online media in their marketing strategies, consumer perceptions of Web sites become increasingly important. This study examined three types of endorsement in an online setting. To accommodate the many voices of a social network site, this study employed a new form...
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| Format: | Others |
| Language: | en |
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LSU
2010
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| Online Access: | http://etd.lsu.edu/docs/available/etd-01132010-125038/ |