Gender and its relationship to perception in computer-mediated communication

• Main Author: Sierpe, Eino.
• Other Authors: Mittermeyer, Diane (advisor)
• Format: Others
• Language: en
• Published: McGill University 2002
• Subjects: Computer networks > Social aspects.; Language and languages > Sex differences.; Sociolinguistics.; Communication > Sex differences.
• Online Access: http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=38282

The growth of computer-mediated communication (CMC) has generated great interest among researchers. Although perspectives vary, the anonymity inherent in textual communication and the reduction of social markers are often described as the characteristics that distinguish CMC from other forms of communication. These arguments have resulted in unprecedented optimism regarding the potential of this technology to eliminate social inequalities and increase access to institutional power. While critics have provided substantial evidence to the contrary, especially in regards to gender inequalities, CMC continues to be promoted and accepted. === Critical responses on the issue of gender have concentrated on behavioral issues. As exemplified by the work of Herring, these issues include, among others, the use of adversarial rhetorical strategies, topical control, representation in electronic communities, and the phenomenon known as "flaming". === Surprisingly, no effort has been made to address the role of gender in the cognitive aspects of CMC or directly question the claims advanced by supporters of this technology in relation to the anonymity of electronic texts. With the exception of Herring's peripheral remarks on this issue and limited work on the problem of gender judgements by Savicki and his colleagues, research is non-existent. === Given the importance of this area for the information professions, this research explores the role of gender in the cognitive processes associated with identification and impression formation. More specifically, this research addresses two concerns. The first is whether CMC users can identify the gender of those they have never met face-to-face by relying exclusively on the detection of gender cues. The second centers on the role of gender in the evaluation of electronic communicators. === Against the perspectives outlined in the feminist critique of technology, this research's theoretical framework is derived from the work of Hymes as well as literature from cognate fields. Thus, Hymes' theoretical model on the concept of communicative competence, which allows competent speakers to pass judgement on the appropriateness of linguistic events, is central to the investigation. === The results provide convincing evidence regarding the implications of gender in the cognitive dimension of CMC. Data from 133 research participants (91 females and 42 males) associated with the study of librarianship or its professional practice suggest that CMC simply recreates existing gender asymmetries. Women are less likely to remain anonymous, more likely to be described stereotypically, and more likely to be evaluated negatively.