The impact of food marketing on purchase and the moderating role of motivational quality and socio-economic status

The food environment has received extensive interest from researchers and policy makers, as most blame the high availability of affordable sweet/fat food and the omnipresence of food cues for the current obesity pandemic. Although many criticized the adverse impact of marketing, only a few studies a...

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Bibliographic Details
Main Author: Labban, Alice
Other Authors: Laurette Dube (Supervisor1)
Format: Others
Language:en
Published: McGill University 2014
Subjects:
Online Access:http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=123060

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