Real Estate Salesman: the Study of a Sales Occupation.

• Main Author: Bloomstone, Shirley S.
• Other Authors: (Supervisor)
• Format: Others
• Language: en
• Published: McGill University 1955
• Subjects: Sociology.
• Online Access: http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=109893

Selling and salesmanship are now among the universals of culture on this continent. Although much is known about the mass effects of salesmanship, relatively little knowledge exists on the nature of the face-to-face selling situation. It is an interpersonal situation, involving the interaction of two or more actors: salesman and customer(s). The specific purpose of this interaction is the transfer of a commodity. These facts seem familiar and taken for granted.