The brand behind the mask : Batman in the age of convergence
The contemporary Hollywood industry is increasing its modes of production and advertising strategies that aspire to replicate the types of consumer dynamics that sustain prolonged engagements with textual commodities, such as those relationships between fan communities and popular properties. As a...
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2009
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| Online Access: | Ogonoski, Matthew <http://spectrum.library.concordia.ca/view/creators/Ogonoski=3AMatthew=3A=3A.html> (2009) The brand behind the mask : Batman in the age of convergence. Masters thesis, Concordia University. |