Examining the effects of traditional advertising on online search behavior
Cross-channel advertising has grown tremendously in recent years as a means to better reach consumers. Television and the interne as well as other channels are used in conjunction to market products. This study attempts to determine the effects of television advertising and its impact on consumer se...
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2009
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| Online Access: | http://spectrum.library.concordia.ca/976650/1/MR63184.pdf Economakis, Nectarios <http://spectrum.library.concordia.ca/view/creators/Economakis=3ANectarios=3A=3A.html> (2009) Examining the effects of traditional advertising on online search behavior. Masters thesis, Concordia University. |
