Understanding Individual Adoption and Use of Social Media: A User-System Fit Model and Empirical Study
During the last few years, the phenomenon of Web 2.0, or social media, has gained growing attention both in academic research and in practice. Evidence suggests that a complex and rich set of motives drive individuals to use social media. However, traditional models of IT acceptance generally do not...
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2012
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| Online Access: | http://spectrum.library.concordia.ca/974611/4/Soliman_PhD_F2012.pdf.pdf Soliman, Moataz Aly <http://spectrum.library.concordia.ca/view/creators/Soliman=3AMoataz_Aly=3A=3A.html> (2012) Understanding Individual Adoption and Use of Social Media: A User-System Fit Model and Empirical Study. PhD thesis, Concordia University. |