The local, the global, and the creole : ethnic identification, acculturation to global consumer culture, and consumptionscapes
The globalization of the marketplace and how this process is shaping the cultural characteristics of people around the world is arguably the most critical issue facing international marketing managers today. Powerful forces such as capitalism, global communications, marketing, and transnational cosm...
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2006
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| Online Access: | http://spectrum.library.concordia.ca/9048/1/NR23847.pdf Cleveland, Mark <http://spectrum.library.concordia.ca/view/creators/Cleveland=3AMark=3A=3A.html> (2006) The local, the global, and the creole : ethnic identification, acculturation to global consumer culture, and consumptionscapes. PhD thesis, Concordia University. |
Internet
http://spectrum.library.concordia.ca/9048/1/NR23847.pdfCleveland, Mark <http://spectrum.library.concordia.ca/view/creators/Cleveland=3AMark=3A=3A.html> (2006) The local, the global, and the creole : ethnic identification, acculturation to global consumer culture, and consumptionscapes. PhD thesis, Concordia University.