Critical success factor and metrics for new product development success
The literature emphasizes the great importance of new product development (NPD) for the continuing success of a business. Its contribution to the growth of companies, its influence on profit performance, and its role as a key factor in business planning have been well documented. The competitive env...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
2004
|
| Online Access: | http://spectrum.library.concordia.ca/7900/1/MQ90986.pdf Agrawal, Ankush <http://spectrum.library.concordia.ca/view/creators/Agrawal=3AAnkush=3A=3A.html> (2004) Critical success factor and metrics for new product development success. Masters thesis, Concordia University. |