Interactive effects in information processing : the relationship of consumer involvement and brand categorization

Bibliographic Details
Main Author:	Rosenblatt, Jerry A
Format:	Others
Published:	1985
Online Access:	http://spectrum.library.concordia.ca/5717/1/NL21841.pdf Rosenblatt, Jerry A <http://spectrum.library.concordia.ca/view/creators/Rosenblatt=3AJerry_A=3A=3A.html> (1985) Interactive effects in information processing : the relationship of consumer involvement and brand categorization. PhD thesis, Concordia University.

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