The effects of brand name and country name on consumer evaluation of fashion products

"The luxury car market [has been] selected for analysis due to significant brand and country name awareness and data availability necessary for purposes of [this] study."--Cf. leaf iii.

Bibliographic Details
Main Author:	Ades, Tracey
Format:	Others
Published:	1995
Online Access:	http://spectrum.library.concordia.ca/5042/1/MM10816.pdf Ades, Tracey <http://spectrum.library.concordia.ca/view/creators/Ades=3ATracey=3A=3A.html> (1995) The effects of brand name and country name on consumer evaluation of fashion products. Masters thesis, Concordia University.

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