The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture

The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture

The early 1990's introduction of a revolutionary three-dimensional sound recording technology by QSound Labs met with a marketing failure. The company has since then redirected its efforts from the music recording industry toward PCs and video game applications.

Bibliographic Details
Main Author: Klym, Nathalie
Format: Others
Published: 1996
Online Access:http://spectrum.library.concordia.ca/4955/1/MM10865.pdf
Klym, Nathalie <http://spectrum.library.concordia.ca/view/creators/Klym=3ANathalie=3A=3A.html> (1996) The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture. Masters thesis, Concordia University.
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spelling ndltd-LACETR-oai-collectionscanada.gc.ca-QMG.49552013-10-22T03:43:43Z The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture Klym, Nathalie The early 1990's introduction of a revolutionary three-dimensional sound recording technology by QSound Labs met with a marketing failure. The company has since then redirected its efforts from the music recording industry toward PCs and video game applications. 1996 Thesis NonPeerReviewed application/pdf http://spectrum.library.concordia.ca/4955/1/MM10865.pdf Klym, Nathalie <http://spectrum.library.concordia.ca/view/creators/Klym=3ANathalie=3A=3A.html> (1996) The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture. Masters thesis, Concordia University. http://spectrum.library.concordia.ca/4955/
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format Others
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description The early 1990's introduction of a revolutionary three-dimensional sound recording technology by QSound Labs met with a marketing failure. The company has since then redirected its efforts from the music recording industry toward PCs and video game applications.
author Klym, Nathalie
spellingShingle Klym, Nathalie
The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture
author_facet Klym, Nathalie
author_sort Klym, Nathalie
title The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture
title_short The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture
title_full The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture
title_fullStr The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture
title_full_unstemmed The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture
title_sort design and marketing of qsound : a case study of the relationship between technological innovation and musical culture
publishDate 1996
url http://spectrum.library.concordia.ca/4955/1/MM10865.pdf
Klym, Nathalie <http://spectrum.library.concordia.ca/view/creators/Klym=3ANathalie=3A=3A.html> (1996) The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture. Masters thesis, Concordia University.
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AT klymnathalie designandmarketingofqsoundacasestudyoftherelationshipbetweentechnologicalinnovationandmusicalculture
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