The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture
The early 1990's introduction of a revolutionary three-dimensional sound recording technology by QSound Labs met with a marketing failure. The company has since then redirected its efforts from the music recording industry toward PCs and video game applications.
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| Format: | Others |
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1996
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| Online Access: | http://spectrum.library.concordia.ca/4955/1/MM10865.pdf Klym, Nathalie <http://spectrum.library.concordia.ca/view/creators/Klym=3ANathalie=3A=3A.html> (1996) The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture. Masters thesis, Concordia University. |
| Summary: | The early 1990's introduction of a revolutionary three-dimensional sound recording technology by QSound Labs met with a marketing failure. The company has since then redirected its efforts from the music recording industry toward PCs and video game applications. |
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