A framework of e-loyalty levers
Nowadays, Internet is increasingly becoming a shopping medium. After having attracted customers online, the next stage will not only be to satisfy customers but above all to retain them. Studies show that it is cheaper for online retail stores to concentrate their efforts in fostering current custom...
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| Format: | Others |
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2002
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| Online Access: | http://spectrum.library.concordia.ca/1967/1/MQ77954.pdf Grondin, Benoit <http://spectrum.library.concordia.ca/view/creators/Grondin=3ABenoit=3A=3A.html> (2002) A framework of e-loyalty levers. Masters thesis, Concordia University. |