Impact of relationships in business-to-business : what is communicated during the first contact?
This study is an exploration of the social and psychological aspect of what makes the first impression between a buyer and a salesperson in the Fine Chemistry industry (pharmaceutical and cosmetics). The emphasis is placed on the buyer's appreciation of both the supplier's global offer and...
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| Format: | Others |
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2002
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| Online Access: | http://spectrum.library.concordia.ca/1730/1/MQ68429.pdf Dinh, Gwladys Tran <http://spectrum.library.concordia.ca/view/creators/Dinh=3AGwladys_Tran=3A=3A.html> (2002) Impact of relationships in business-to-business : what is communicated during the first contact? Masters thesis, Concordia University. |