The impact of Canadian direct-to-consumer prescription medicine advertising on prescription volume
Canadian pharmaceutical companies are increasingly using direct-to-consumer advertising (DTCA) of prescription medications in an attempt to stimulate sales. While published literature on the impact of DTCA is limited, one study conducted in the United States by Basara (1996) suggested that DTCA has...
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2002
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| Online Access: | http://spectrum.library.concordia.ca/1555/1/MQ68428.pdf Stubbs, Kristian A <http://spectrum.library.concordia.ca/view/creators/Stubbs=3AKristian_A=3A=3A.html> (2002) The impact of Canadian direct-to-consumer prescription medicine advertising on prescription volume. Masters thesis, Concordia University. |
Internet
http://spectrum.library.concordia.ca/1555/1/MQ68428.pdfStubbs, Kristian A <http://spectrum.library.concordia.ca/view/creators/Stubbs=3AKristian_A=3A=3A.html> (2002) The impact of Canadian direct-to-consumer prescription medicine advertising on prescription volume. Masters thesis, Concordia University.