A new user model to support electronic commerce
User models incorporate the knowledge about the user so as to increase, in a general sense, the effectiveness of man-machine interaction. Several applications or software agents can use such model-based knowledge to give better and personalized services to end-users. The personalization can be in th...
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| Format: | Others |
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2001
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| Online Access: | http://spectrum.library.concordia.ca/1478/1/MQ64073.pdf Abi-Aad, Rony <http://spectrum.library.concordia.ca/view/creators/Abi-Aad=3ARony=3A=3A.html> (2001) A new user model to support electronic commerce. Masters thesis, Concordia University. |
| Summary: | User models incorporate the knowledge about the user so as to increase, in a general sense, the effectiveness of man-machine interaction. Several applications or software agents can use such model-based knowledge to give better and personalized services to end-users. The personalization can be in the form of filtering, presentation, resolving ambiguity or incompleteness, and proactive notification. In electronic commerce applications, the user interface plays a key role in achieving user acceptance. This is more so, in the case of business-to-consumer type e-commerce. Based on the user needs, we classify the shopping behavior of consumers into three categories, which are called comparative shopping, planned shopping and browsing-based shopping. We propose a user model to suit these buying behaviors. The user model described in this thesis can be helpful in the development of personalized services and for building user interface and software-agents that can assist consumers both reactively and pro-actively. The proposed user model is applicable in the context of virtual or electronic malls that deal with broad as well as specific types of products and services |
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