The effect of P2P marketplaces on retailing in the presence of mismatch risk
Consumers frequently face mismatch risk as goods they purchase may be deemed inappropriate or below expectations. Due to this risk, consumers may avoid purchasing such goods and consequently hurt retailers. Can the emergence of peer-to-peer (P2P) marketplaces benefit retailers? On the one hand, P2P...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10012/8315 |