A Comparison of Addiction and Efficacy Oriented Messages for Smoking Cessation
Background: Tobacco use remains a major public health issue. Population-level efforts to curb tobacco use include media to promote smoking cessation. However, these campaigns (including tobacco package warning labels) commonly emphasize the addictiveness of nicotine and the difficulty of quit...
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| Language: | en |
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University of Waterloo
2006
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| Online Access: | http://hdl.handle.net/10012/720 |