| Summary: | Although confronting prejudice can be effective in reducing bias, it is potentially costly to confronters. Research on confronting racism or sexism has shown confronters from the targeted group are viewed more negatively than confronters who are not. It is unknown whether confronting antigay bias produces similar reactions, particularly since group membership is concealable. In my research, participants read two male profiles followed by a scripted conversation which included an antigay comment. Profiles varied in their depiction of the confronting individual’s sexual orientation, and conversations either included a confrontation or not. I found that confronting antigay bias is double-edged. On the positive side, confrontation increased awareness that prejudice occurred, and this awareness mediated the relation between confrontation viewing and participants’ own intention to confront. On the negative, individuals may be deterred from confronting antigay prejudice because confronters were perceived as more gay (a stigmatized identity), regardless of actual orientation.
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