| Summary: | The Regional Municipality of York introduced a new bus service known as VIVA in 2005. Although it has been deemed a success by many, it remains to be seen to what degree transit use was affected by its introduction. This study shows that transit ridership in York jumped substantially immediately after the implementation of VIVA. Furthermore, it is determined that the majority of new transit users in York are making home-based work or post-secondary school trips. To evaluate this, home-based work and post-secondary school generalized extreme value discrete choice models are estimated. Improvements in transit service are found to have a greater impact on transit mode share than increases in congestion for both work and post-secondary school trips. It is also, however, concluded that transit improvements played a relatively small role in the considerable shift to transit amongst post-secondary students.
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