Online Marketing Communication in the Tourism Industry: An Exploratory Study of Website Effectiveness Among Tourist Lodge Operators in Northern Ontario
The use of the Internet for marketing communication was studied in a sample of 200 lodge operators from Northern Ontario. These firms are located in remote areas relative to their United States-based clientele. The use of the Internet for marketing communications was perceived as important to keep e...
| Main Authors: | , |
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| Language: | en |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://zone.biblio.laurentian.ca/dspace/handle/10219/275 |