Viral Marketing: A New Branding Strategy to Influence Consumers

Viral Marketing: A New Branding Strategy to Influence Consumers

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The rapid penetration of the Internet and the prevalence of various social media facilitated by new technologies provide new opportunities for how marketing techniques are developed and refined. The creation of viral marketing has been driven by technological innovations and cultural changes. Respon...

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Bibliographic Details
Main Author: Yang, Xiaofang
Language:en
Published: 2012
Subjects:
Viral Marketing
electronic Word-of-Mouth Communication (eWOM)
Internet Marketing
New Media
Online Access:http://hdl.handle.net/10393/20660

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