Viral Marketing: A New Branding Strategy to Influence Consumers
The rapid penetration of the Internet and the prevalence of various social media facilitated by new technologies provide new opportunities for how marketing techniques are developed and refined. The creation of viral marketing has been driven by technological innovations and cultural changes. Respon...
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| Language: | en |
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2012
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| Online Access: | http://hdl.handle.net/10393/20660 |