Gatekeepers No More: Redefining the Roles of Journalism and PR in the Age of Digital Media and Content Marketing
The digital media landscape has fundamentally changed the way audiences consume and share content, creating many opportunities and challenges for news companies and organizations of all types (private, public and non-profit). This research investigates how the latter have gained the ability to produ...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10393/30547 |