Empirical Investigation of Web 2.0 Technologies for Social Commerce and Implementation of Social App Prototypes

Empirical Investigation of Web 2.0 Technologies for Social Commerce and Implementation of Social App Prototypes

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Social commerce is a growing field due to the popularity of social media. Research on social commerce stresses the benefits of utilizing social media or Web 2.0 technologies for business because user contribution, participation and collaboration, which are characteristics of Web 2.0, fuel business v...

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Bibliographic Details
Main Author: Yoon, Seo Yeon
Language:en
Published: 2013
Subjects:
Social commerce
e-commerce using Web 2.0
Web 2.0 for business
User contribution
Online word of mouth
Online Access:http://hdl.handle.net/10393/24341

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