From Lip Smackers to Wrinkle Cream: Priming the Next Generation of Consuming Women

The purpose of this research was to determine if there is a model of ideal femininity communicated through advertising in girls’ and women’s magazines. To assess the representations of women in magazine advertisements, a content analysis of advertisements appearing in three top-selling, demographica...

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Bibliographic Details
Main Author: Elliott, Rebecca
Language:en
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10393/20230