The Role and Nature of Willingness to Sacrifice in Marketing Relationships
Studies of human relationships in anthropology, religion, community studies and psychology have determined that willingness to sacrifice plays an important role in reinforcing and strengthening social bonds. It is remarkable that given the increasing prominence of the relationship marketing paradigm...
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| Language: | en en |
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2014
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| Online Access: | http://hdl.handle.net/1974/8695 |