The role of communications in emerging markets for wood products : the case of structural wood products in nonresidential construction
This thesis investigates the relationship between marketing communications and wood use. This investigation was conducted among architects within the context of the North American nonresidential construction market, where the structural use of wood is low compared to steel and concrete. Among archit...
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| Language: | English |
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University of British Columbia
2009
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| Online Access: | http://hdl.handle.net/2429/7918 |