Platform or personality? : understanding the role of leaders in election outcomes
Campaign organizers and the media appear to agree that voters’ perceptions of party leaders have an important impact on the vote: substantial effort is made to ensure that leaders look good, that they speak well, and that they are up in the polls. Media reports during election campaigns focus on...
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| Language: | English |
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University of British Columbia
2009
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| Online Access: | http://hdl.handle.net/2429/7561 |