Media relations as education : a study of Vancouver Aquarium news releases and their use by the print media
In 1993, the Vancouver Aquarium developed new strategic objectives that implemented the institution's commitment to conservation education. Media relations were identified as an area which the institution could utilize in order to provide educational information to the general public and, th...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/6551 |